The Curious Mummy Meets Wild Child London

The Curious Mummy Meets fashionistas Gemma and Rebecca, the founders of Wild Child London. Wild Child London is a gender neutral kids wear fashion label, dedicated to 2-9 year olds. Today Gemma and Rebecca share their tips on starting a business, their style predictions for 2018 and who they would invite to their ultimate dinner party. Be prepared to be inspired.

Tell us a bit about yourselves?

We both grew up in Buckinghamshire and are now in our early forties with three kids between us. Rebecca lives in Beaconsfield with Miller 6 and Cleo 5, and Gemma lives in Virginia Water with Purdey 4 and her long-term partner Nick. Gemma and Rebecca’s love for champagne, fine dining, skiing, snowboarding, daily fitness classes as well as social events and exotic holidays, have all been replaced by Lambrusco, take away’s, watching  ballet, football, gym and swimming, box sets and camping by the coast!!!!


Tell us about Wild Child London and what gave you the idea to start?

We have both spent many years working in the corporate environment and after having children decided that the lack of flexibility forced us to look at something that would better suit our family lifestyles. Given our unused creative skills and our obsession with our kids wardrobe we decided to enter the world of Kids fashion. We identified very quickly that there is a lack of unisex options available to mums looking to not stereotype their children, hence Wildchild London was born in the summer of 2017.

Describe your typical day?

Kids generally have us up by 6.30, tiddle, then teeth! Spot of breakfast, (sometimes consumed on route) and then out of the door for school and nursery drop off, hoping that the PJ’s have been left behind!!

Homebased working generally starts (at the Kitchen table) or we could be out meeting new clients or networking.

Kids are generally picked up to attend various after school activities, clubs and homework! Soon followed by dinner, bath then bed before 7.30 (if we’re lucky).

Our evenings since starting Wildchild London tend to be busy catching up with emails and social media.


What is the best part of your job?

Having the flexibility, being your own boss and working alongside Rebecca (she made me say that!!!!)

Where do you get the inspirations for your designs?

The inspiration is in our name and we have taken two separate styles that portray the different meanings of wild. Our nature inspired prints show the natural meaning of wild and the emoji splats to show the fun playful side of wild.

What are your style predictions for 2018?

It’s our philosophy to allow kids their own style choices, therefore we will continue to evolve the designs that resonate, as well as the introducing our brand mascot…..the fox!

What would you say the most important thing is in running a business? What has been the greatest lesson you have learnt?

To be successful in any business you need to have strong commercial awareness and a good understanding of your target market, including who your key customers are. But most importantly you need to be passionate and be prepared to do the donkey work!!

As the ultimate Mummy Jugglers, how do you find a balance between running a successful business, and raising a family?

Ask us in 6 months when we have hopefully found the right balance and in the meantime if anyone has the right formula please let us know!!!

After work, how do you find time to relax?

Box Sets, Wine , Good Food (takeaway’s & Joe Wicks) and Emmerdale (but don’t tell anyone!!)

What are your top five tips for starting a successful business?

  • Be Organized and Patient – Businesses take time to grow
  • Learn, Learn, Learn – either through networking or analyzing your competition and market
  • Be Creative – differentiate and stay true to your philosophy
  • Social media is your friend – Utilise it to grow and develop your brand
  • Just keep going…..

If you were to host the ultimate dinner party and you could invite anyone in the world, who would be on your guest list?

Keith Lemon – for sheer comedy value and to keep it real

Elvis – for the entertainment

Joe Wicks – for good food and eye candy

Princess Diana – for her pure beauty inside and out!


WildChild London are giving  my readers 10% off all orders between 25th Feb and 4th March, from 8pm. Just use Code WILD10 at the checkout.


Instagram: wildchild_london


Twitter: @wildchild_Lon

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